The approach was to scan and find the right stories that needed to be told and then present them, a simple way."īecause the PC app has to ingest so much legacy content and longer videos, the interface had to be simple because it had to surface all that stuff in your file folders. "On the PC side, we're talking about 10 years of content and no way to organizing. There's so much content that it's difficult to even know what you have," Boiman said. "We designed the desktop app to be even simpler. The solution? Magisto's desktop app had to be easier than the mobile counterparts. "Magisto is a visual friend and editor and we wanted to keep it like that." "There's a lot of legacy content and we wanted to keep the simplicity," Boiman explained. That mobile first approach gave Magisto a viral and immediate customer base, but the company was missing action cams such as GoPro and camcorder videos. When we launched 2012 it was clear that smartphones were capturing most of the footage," Boiman said. "We started on mobile primarily because it was important to deal with immediate content. Mobile first to desktop design challenges. We caught up with Magisto co-founder and chief executive Oren Boiman to talk about the algorithms, technology, and design behind the service. For instance, Magisto's desktop app scans and sorts folders to create video stories from events you may not even remember. In other words, analyzing video stores on hard drives presents its own challenges. In addition, Magisto had to tweak its algorithms to handle longer videos without as much metadata. First, Magisto is a mobile-first company that has 90 percent of its user activity done on a smartphone and designing a desktop app requires a different set of skills. But behind the scenes there are a few notable moving parts. On the surface, Magisto's PC move is a natural extension from its Google Play and Apple App Store popularity.
Magisto, a popular mobile app that takes your videos and turns them into shareable stories, launched a desktop PC version Tuesday in a move that's aimed at melding artificial intelligence, user experience, and a ton of legacy and GoPro video footage sitting on hard drives everywhere. Ukrainian developers share stories from the war zone Linux distros for beginners: You can do this! Got questions about crypto? Ask the Coachįor Mom: The best flower delivery services How ransomware attacks threaten our food supply